Younus FardeenOrganic Growth Marketer
I grow brands with reach they don't pay for.
SEO · AEO · Content · Distribution
I'm Younus Fardeen, Marketing Manager at Masai School in Bengaluru. I took its Instagram from 26K to 117K and LinkedIn from 50K to 200K without paid follower acquisition. Now I get brands named in ChatGPT and Google answers.
Get your brand cited by AI
Brand film · 0:27
Worked with
What changed
What changedSearch used to list. Now it answers.
Buyers ask ChatGPT and get two or three names. If you are not one of them, your ranking never gets looked at. So the work starts with proof an AI can quote.
Before
Ten links. The buyer picks.
- 1
- 2
- 3
- 4
- 5
- 6
Now
One answer. The AI picks.
Who should I hire for this?
Most people go with Brand A or Brand B.
Not mentioned: you
Masai School, March 2023 to now. No paid follower acquisition.
Instagram followers, @masaischool, 26K to 117K.
Instagram followers
4.5x0K
LinkedIn followers
4x0K
LinkedIn organic views
organic0.0M
Top single reel
5 more at 400K+0M
Average reach per post
11x0K
Snapchat AR lens views
global0M
How each number was made.
Organic social growth
Repeatable formats built from what your audience already shares.
- Reach
- Retention
- Owned IP
SEO and AEO
Rank on Google. Get quoted by ChatGPT, Perplexity and AI Overviews.
- Schema
- Citations
- Entity SEO
Brand and positioning
One clear line on who you are for, used everywhere.
- Voice
- Narrative
- GTM
Community and ORM
AI quotes your reviews and Reddit threads. I fix what they say.
- UGC
- Sentiment
- SOV
Growth analytics
See which content drives sign-ups, not just views.
- Dashboards
- Experiments
YouTube ORM
Control what people see when they search you on YouTube.
- Brand safety
- Distribution
No long audit. Something ships in two weeks.
- 01
Read what already exists
Analytics, Search Console, and what customers ask before buying.
- 02
Pick the one constraint
People cannot find you, or do not trust you. Fix one properly.
- 03
Ship in two weeks
A page, a format or a profile cleanup. Small enough to finish.
- 04
Write down what moved
A short monthly note: what worked, what did not, what is next.
- Meta Certified Social Media Marketing
- Master Snapchat Opinion Leader, SOL 2023
Marketing Manager at Masai School. Not a team I hand you to.
Jul 2026 / Present
Marketing Manager
CurrentMasai School
Own organic social, ORM, and the SEO and AEO stack. INR 20L monthly distribution budget.
Mar 2023 / Jun 2026
Associate Marketing Manager
Masai School
Built the content engine. IG 26K to 117K. LinkedIn 50K to 200K.
2024 / 2025
Marketing Manager, Freelance
Sparkling Sandset, Abu Dhabi
Greenfield brand build. Ranked #1 desert camp in Abu Dhabi. Engagement closed.
2022 / 2023
Master Opinion Leader
Under 25 x Snapchat India
1,000+ AR lenses shipped. 280M global views. Student captain, Under 25 Summit.
Short answers. The long ones happen on a call.
How do you price the work?
By scope, not by the hour. You send the problem, I send back what I would do in the first month and what that costs. A one-off project and a retainer are priced separately.
How long is a typical engagement?
The first month is fixed: read what exists, pick one constraint, ship the first fix in two weeks, report what moved. After that it continues as a retainer only if the numbers justify it.
Do you work with brands outside India?
Yes. I am based in Bengaluru and work remotely. For Sparkling Sandset in Abu Dhabi, I built the brand to #1 desert camp in Abu Dhabi, on page one of Google.
How do you measure AEO results?
I pick the questions your buyers actually ask, run them in ChatGPT, Perplexity and Google AI Overviews, and record who gets named. Same questions every month, so the change in citations is the result.
Are you taking on work while at Masai School?
Yes, a small number. I am Marketing Manager at Masai School and take on a few retainers or projects alongside. You work with me directly.
Send me the problem.
What you sell, who buys it, where growth stalled. A few lines is enough. I reply within 24 hours.