LinkedIn marketing
Grow a LinkedIn page people follow for a reason.
LinkedIn marketing is three or four recurring post series, plus a founder who posts too. It took Masai School's page from 50K to 200K followers and 3.2M organic views, with no paid follower acquisition.
200K
followers, up from 50K
Masai School page
3.2M
organic views across the series
Masai School page
100K
organic reach on a single alumni story
Masai School page
0
paid follower acquisition
Masai School page
Fit
Who this is for.
Good fit
- B2B and employer-brand pages with real stories.
- Founders who will post, with drafts from me.
- Teams that can ship every week.
Not a fit
- You want followers bought or pods joined.
- You want generic thought leadership.
- No one can approve a post within 48 hours.
Why a system
Posting is not a strategy
A page that posts whatever happened this week gives nobody a reason to follow. Pages that grow run a few series a reader can describe in one sentence.
A recognisable format beats posting frequency.
Founder posts tend to reach further than the page.
On LinkedIn, employer brand and demand are one content job.
No series means nothing to follow.
Deliverables
What you actually get.
Page and competitor audit
What travels in your category, and what your page does instead.
Series system
Three or four series with briefs, cadence and templates.
Copy templates
Hook, stake, story, takeaway. Scannable in four seconds.
Founder workflow
A drafting rhythm that needs no blank page.
Per-series reporting
Reach per follower by series, so weak ones get retired.
How it runs
The first month, step by step.
Something ships in two weeks. No long audit first.
Your last 90 days of posts: what travelled, what did not. Three competitor pages.
No series, weak hooks or no founder voice. Fix one first.
The first series is live, with briefs, hook templates and an owner.
Reach per follower by series. Keep, change or retire.
Rules
What this never involves.
NeverBuying followers or joining pods
InsteadGrow on reach per follower. Bought audiences suppress later posts.
NeverGeneric thought leadership
InsteadWrite from named work and real numbers.
NeverA page with no founder layer
InsteadPair both. Personal profiles carry reach pages do not.
NeverChasing every format change
InsteadKeep the series stable. Recognition is the asset.
What I do not promise
- A follower count by a set date.
- A viral post.
- Leads without a clear offer behind the content.
Measurement
What actually moves
Measured per series, against a baseline taken before the work starts.
- Reach per follower
- By series, not page average.
- Series consistency
- Posts shipped against cadence.
- Inbound from content
- Self-reported on enquiry.
- Follower growth
- Reported, never the headline.
Proof
Where this has been done.
First-party work, with the numbers on the case pages.
Questions
Asked most.
How long before LinkedIn shows results?
Reach per post usually moves within weeks of consistent series. Growth like Masai's takes sustained weekly publishing.
Founder or company page?
Both, and the founder tends to reach further. Test it: run matched posts on each for 60 to 90 days.
Do you write the posts or just the strategy?
Both. The templates let your team write without me in every draft.
Does this work outside edtech?
The series structure travels. The series themselves do not, which is why the audit comes first.
Do AI-written posts hurt reach?
Low-effort ones can. Here is how to keep a point of view.
Read on
Go deeper on any of it.
Read next
Related
- How to pick a LinkedIn marketerThe criteria I would use, including on me.
- ORM servicesWhere your employer brand is judged.
- YouTube ORMThe other channel where distribution and reputation meet.
- AEO serviceBe the source assistants quote.
- The AEO PlaybookThe framework, step by step.
- All servicesSEO, AEO, organic social, builds.
Next step
Send me the page and last month's posts.
I reply with what travelled, what did not, and the first series I would start.