Younus Fardeen · Organic growth expert
Organic growth,built end to end.
Brand, website, SEO, AEO, social and reputation, run as one system. I built it for Sparkling Sandset, Hadath and Masai School.
Positioning, voice and identity before the first page. See how
Get your brand cited by AI
Brand film · 0:27
Worked with
Built end to end
Not a deck. The whole build.
Pick a project to see what I owned, stage by stage.
| Project | Brand | Site | SEO | AEO | Social | ORM |
|---|---|---|---|---|---|---|
Sparkling Sandset
Brand, website, search and reviews, from nothing to #1 on Google. One person.
- #1
- desert camp, Abu Dhabi
- 324
- pages live
- 8
- schema types, experience pages
- BrandPositioning, voice and identity.
- Site147 core pages, built from scratch.
- SEOOne page per buyer intent.
- AEOAnswer pages assistants can quote.
- SocialInstagram, TikTok and YouTube launched.
- ORMGoogle, Trustpilot and TripAdvisor live at launch.
What changed
What changedSearch used to list. Now it answers.
Buyers ask ChatGPT and get two or three names. If you are not one of them, your ranking never gets seen.
Before
Ten links. The buyer picks.
- 1
- 2
- 3
- 4
- 5
- 6
Now
One answer. The AI picks.
Who should I hire for this?
Most people go with Brand A or Brand B.
Not mentioned: you
The full search surface
Ranking #1 is now only one of five jobs.
Buyers search, ask an AI, check the map and read reviews. Pick a job, or hover an engine.
How I work on SEO
- One page per buyer intent
- A site crawlers can read
- Links that mirror how buyers compare
Proof, at a glance
Organic reach, counted.
Masai School since March 2023, plus Snapchat as a student. No paid followers.
How the Instagram page grewInstagram followers, @masaischool, 26K to 117K.
0.0M
LinkedIn organic views
across the content
0M
Views on the top reel
five more at 400K+
0K
Average reach per post
11x where it started
0M
Snapchat AR lens views
1,000+ lenses, global
What an audit finds
The same ten problems, again and again.
Patterns from the audits I run. Open one for the cost and the fix.
5
high severity
5
medium
What it costs
Engines see the questions, not the answers.
The fix
Render answers as HTML. Match the schema to the visible text.
Tick what is already true. The score weights what moves citations, not what is easiest to ship.
Readiness check
Score 0 out of 100. Invisible to answer engines.
Tick what your site already does. The weights are my judgement of what moves citations, not a measured model and not a guarantee.
Tick the boxes that are true today. Your three biggest gaps appear here, with what to do about each.
How each result was built.
Organic social growth
Repeatable formats built from what your audience already shares.
- Reach
- Retention
- Owned IP
SEO and AEO
Rank on Google. Get quoted by ChatGPT, Perplexity and AI Overviews.
- Schema
- Citations
- Entity SEO
Brand and positioning
One clear line on who you are for, used everywhere.
- Voice
- Narrative
- GTM
Community and ORM
AI quotes your reviews and Reddit threads. I fix what they say.
- UGC
- Sentiment
- SOV
Websites built for search
Sites designed around what buyers search: page per intent, schema, fast, ready to be cited.
- Architecture
- Schema
- Next.js
YouTube ORM
Control what people see when they search you on YouTube.
- Brand safety
- Distribution
How I work
Six rules I do not break.
Answer first
Every page opens with the answer.
One constraint at a time
Findability or trust. I fix one properly first.
Proof or silence
If a number cannot be checked, it does not go on the page.
Build for both engines
Google and answer engines read pages differently. I build for both.
Measure the same way
A fixed question panel, run weekly. A change counts only if it repeats.
Ship in two weeks
Small enough to finish, so something is live fast.
What I will not do
- Guarantee rankings or citations
- Buy followers or reviews
- Invent proof
The toolbox
I build it, then I measure it.
Sparkling Sandset and this site, both built from scratch.
- React
- TanStack Start
- Next.js
- Tailwind
- Supabase
- Cloudflare Pages
- Playwright prerender
No long audit. Something ships in two weeks.
- 01
Read what already exists
Analytics, Search Console, and what customers ask before buying.
- 02
Pick the one constraint
People cannot find you, or do not trust you. Fix one properly.
- 03
Ship in two weeks
A page, a format or a profile cleanup. Small enough to finish.
- 04
Write down what moved
A short monthly note: what worked, what did not, what is next.
- Meta Certified Social Media Marketing
- Master Snapchat Opinion Leader, SOL 2023
Marketing Manager at Masai School. Not a team I hand you to.
Jul 2026 / Present
Marketing Manager
CurrentMasai School
Own organic social, ORM, and the SEO and AEO stack. INR 20L monthly distribution budget.
Mar 2023 / Jun 2026
Associate Marketing Manager
Masai School
Built the content engine. IG 26K to 117K. LinkedIn 50K to 200K.
2024 / 2025
Marketing Manager, Freelance
Sparkling Sandset, Abu Dhabi
Built the brand and the site from zero, as sole builder. Ranked #1 desert camp in Abu Dhabi. Engagement closed.
2022 / 2023
Master Opinion Leader
Under 25 x Snapchat India
1,000+ AR lenses shipped. 280M global views. Student captain, Under 25 Summit.
New to AEO? Start here.
All posts
The knowledge base
Twelve hubs, one reading path each.
All resource hubsEvery page sits on a hub, with a start-here path.
AEO
The AEO reading list: definitions, how ChatGPT, Gemini and Perplexity choose sources, schema and content formats, measurement, and honest buyer guides.
SEO after AI Overviews
SEO when the results page answers first: E-E-A-T, topical authority, technical checks, local, ecommerce and programmatic SEO, with sourced evidence.
Google updates
Spam updates, core updates and policy changes explained: how to tell them apart, a 48-hour checklist, recovery steps and the evidence behind each claim.
AI models for marketers
Claude, GPT and Gemini compared for marketing work: pricing math, model routing, agents, prompt libraries and the workflows that survive release fatigue.
Tools
Honest reviews of AEO, AI visibility and AI video tools, plus where to try the free AEO score, schema builder and citation demos on this site.
LinkedIn and Instagram
LinkedIn, Instagram, YouTube, Threads and X without ads: algorithm notes, formats, founder-led content, video systems and WhatsApp channels.
Reddit and Quora
Reddit and Quora marketing done transparently: playbooks, shadowban recovery, AMA handling, answer SEO and what the ChatGPT citation shift means.
Edtech
Edtech marketing from inside an education brand: fee pages, program pages, admissions, ASCI claims, testimonials, community and AEO for course discovery.
International SEO
Market-by-market organic marketing: UAE and GCC, USA, Europe, Asia, Australia, Canada, LATAM and Africa, with privacy rules, languages and seasonality.
ORM
ORM strategy for brands: branded search, review systems, negative review responses, crisis hours, monitoring AI answers, and YouTube comment operations.
Analytics
Measuring organic and AI search: GA4 setup, Search Console AI reports, share of voice, attribution, UTM discipline, CRO tests and email deliverability.
Careers and agencies
For marketers and agency owners: portfolios, T-shaped skills, personal brand, hiring work samples, AEO retainers, productized audits and B2B content.
Short answers. The long ones happen on a call.
How do you price the work?
By scope, not by the hour. You send the problem. I send back the first-month plan and its cost. Projects and retainers are priced separately.
How long is a typical engagement?
The first month is fixed: read what exists, pick one constraint, ship a fix in two weeks, report. It becomes a retainer only if the numbers justify it.
Do you work with brands outside India?
Yes. I am in Bengaluru and work remotely. For Sparkling Sandset in Abu Dhabi, I built the brand and site to #1 for desert camp.
How do you measure AEO results?
I fix a panel of buyer questions, run them in ChatGPT, Perplexity and Google AI Overviews, and log who is named. Same questions every time, so the change is the result.
Are you taking on work while at Masai School?
Yes, a few. You work with me directly.
Send me the problem.
What you sell, who buys it, where growth stalled. A few lines is enough. I reply within 24 hours.