Education is a high-trust, high-consideration purchase made by people who are comparing, asking friends and now asking assistants. The posts here come from doing that marketing day to day, and they treat claims, consent and compliance as part of the craft rather than as paperwork.
The hub covers program and fee pages, comparison content, admissions automation, community-led growth and how students use AI to shortlist courses, plus the specific degree and bootcamp explainers published for Masai programs.
39 articles5 guides and pages
Start here
A short reading order, if you would rather not browse.
- 01Edtech Marketing Outcomes & Trust: 2026 PlaybookThe 2026 playbook on outcomes and trust.
- 02AEO for Edtech: How AI Search Changes Course DiscoveryHow AI search changes course discovery.
- 03Edtech Fee Page SEO: EMI, Scholarship & Refund PagesFee, EMI and refund pages that answer the real question.
- 04ASCI Edtech Ad Guidelines: A Marketer's Claims ChecklistA claims checklist against ASCI guidelines.
- 05Edtech Social Media Growth Case Study: Masai School PlaybookThe social growth case study.
Where I am close to the subject
I work on marketing at Masai School, so the program-specific posts are written with insider knowledge and also with an obvious interest. Where a post compares programs, it states the comparison basis, and fee and eligibility figures should always be confirmed on the institution's own pages before you decide.
Edtech work and entry points
Case studies and the AEO page written for education.
- AEO for educationAnswer engine optimisation for universities, colleges and course providers: the three facts every applicant asks an assistant, and why most sites hide...
- Instagram Growth Engine: Masai SchoolTook Masai School's Instagram from 26K to 117K followers with weekly reel formats, no paid followers.
- LinkedIn Employer Brand: Masai SchoolTook Masai School's LinkedIn from 50K to 200K followers with alumni stories and named outcomes.
- Creator in Residence: Masai SchoolA rolling cohort of Masai learners who post about the course every week, plus ORM on four platforms.
- YouTube ORM at Scale: Multi-brandYouTube creator distribution and comment moderation run by one team, on INR 15 to 20L a month.
SEO, AEO and program pages 11
Being found, and cited, when someone asks which course to take.
- Edtech Fee Page SEO: EMI, Scholarship & Refund Pages13 Oct 2026Build edtech fee, EMI, scholarship and refund pages that rank and stay compliant: page map, table template, wording. Verified 14 Oct 2026, not legal advice.
- AEO for Degree and Bootcamp Pages: A Program Page Template10 Oct 2026How I'd structure a degree or bootcamp program page for search and AI answers, using the official IIT Jodhpur BS page as a worked example. No ranking claims.
- Edtech SEO After the Spam Update: What I Would Audit First10 Oct 2026After Google's September 2026 spam update, audit a course or edtech site in this order: templated pages, listicles, guest sections, claims and authorship.
- IIT Jodhpur BS in Management & Technology: Fees & Admission4 Oct 2026IIT Jodhpur's online BS in Management and Technology: fees, eligibility, entrance test, exit options and January 2027 dates, as of 4 October 2026, with sources.
- AEO for Edtech: How AI Search Changes Course Discovery16 Aug 2026AEO for edtech brands: how students now research courses via AI search before hitting your site, and how to structure content to be found.
- Agentic Commerce for Edtech: AI Course Discovery Guide11 Aug 2026Prospective students are researching courses via AI chat before visiting a site. Here's how to structure edtech program data for AI course discovery.
- AEO for Education Brands: Get Cited by AI Search8 Jun 2026Learn how education and bootcamp brands optimize for AEO so ChatGPT, Perplexity, and Google AI Mode cite them when students ask which program to join.
- How Students Use ChatGPT to Research Bootcamps6 Jun 2026How students use ChatGPT and AI tools to research coding bootcamps, compare outcomes, and check legitimacy, and how edtech brands can get found.
- Edtech Marketing Outcomes & Trust: 2026 Playbook2 Jun 2026How edtech brands rebuild marketing around honest outcomes and trust after India's edtech credibility challenges, a practical 2026 playbook.
- Claude Code for Programmatic SEO Course Pages (Edtech)27 Apr 2026How to use Claude Code to build city x course landing pages for edtech and bootcamps without creating thin, duplicate programmatic SEO pages.
- Is Career and Bootcamp Advice YMYL? What's Required11 Apr 2026YMYL content standards career advice must meet: honest outcome data, balanced pros/cons, and transparent methodology for bootcamp and course claims.
Claims, consent and compliance 2
What you can say and how to evidence it.
- ASCI Edtech Ad Guidelines: A Marketer's Claims Checklist13 Oct 2026Source-labelled ASCI and CCPA checklist for edtech ads: placement claims, rankings, testimonials, disclaimers. Verified 14 Oct 2026, not legal advice.
- Edtech Student Testimonials in India: Consent and Proof13 Oct 2026Student testimonials and UGC in Indian edtech: CCPA written post-selection consent, proof files, ASCI rules, DPDP dates. Verified 14 Oct 2026, not legal advice.
Social, community and funnel 15
Channels and funnels for course brands.
- Community-Led Growth for Edtech: A Practitioner Plan (2026)14 Oct 2026A practitioner plan for community-led growth in edtech: pick one community job, build a ladder, measure it, and keep ASCI-safe. Templates and metrics included.
- Pinterest's Offline Playbook: What B2C and Edtech Can Use12 Oct 2026Pinterest's \"Design the Exit\" playbook tells brands to move people from the feed to real action. What it says and how B2C and edtech teams can test it.
- Edtech Social Media Growth Case Study: Masai School Playbook24 Sept 2026An edtech social media growth case study: how Masai School's Instagram grew from 26K to 117K and LinkedIn from 50K to 200K, and the organic playbook behind it.
- Diwali 2026 Marketing Calendar for Startups & Edtech28 Aug 2026A week-by-week Diwali 2026 marketing calendar built for startups, SaaS, and edtech in India, not generic ecommerce gifting advice. Nov 8 date confirmed.
- Why AI Avatars Fail for Edtech (and Where They Work)27 Aug 2026Why AI avatars as spokespeople break trust in high-consideration education marketing, and the four places synthetic presenters still earn their keep.
- 30 Days of Edtech Video Content Without a Camera27 Aug 2026A practitioner's 30-day AI video content edtech system: pillars, what to generate vs film real, weekly production rhythm, and repurposing to Reels and Shorts.
- The Five-Asset AI Video System for Course Launches27 Aug 2026A funnel-mapped system for AI video in online course launches: five assets, which to generate, which to film for real, and why proof can't be synthetic.
- WhatsApp Marketing for Edtech: The Full Admissions Journey24 Aug 2026WhatsApp marketing for edtech in India: the full admissions journey, template copy in English and Hinglish, and the counsellor handoff.
- Course Landing Page: A Section-by-Section Blueprint23 Aug 2026A course landing page blueprint for Indian edtech: hero, outcome proof, curriculum, pricing and EMI, risk reversal and mobile CTA, section by section.
- The Edtech Admissions Email Nurture Sequence (Templates)23 Aug 2026An edtech email nurture sequence with 8 templates, a 21-day timeline, counsellor-call booking steps and DPDP-compliant opt-in rules for Indian edtech.
- ORM for Edtech: Reputation for Bootcamps & Course Brands22 Aug 2026ORM for edtech is uniquely high-stakes. How bootcamps and course brands handle outcome disputes, refunds, reviews, and build verifiable trust that converts.
- Quora for Edtech: Answer What Students Actually Ask20 Aug 2026A Quora for edtech lead generation playbook: the question categories prospective students search, how to answer honestly, and the answer-to-enrollment funnel.
- Coding Bootcamp Marketing India: 2026 Funnel Guide4 Jun 2026A full 2026 student acquisition funnel for coding bootcamp marketing in India, awareness, consideration, conversion, and AI-search discovery.
- Alumni & Placement Story Content: Edtech Playbook31 May 2026A practical playbook for sourcing, structuring, and verifying alumni and placement success story content that builds real edtech social proof.
- Threads Marketing Strategy for B2B and Education Brands13 May 2026An honest early-stage Threads marketing strategy for B2B and education brands in 2026, what to post, what to skip, and how to test it cheaply.
Admissions and AI automation 2
What to automate in counselling and lead scoring.
- Agentic AI for Admissions Counseling: What to Automate12 Jun 2026Agentic AI admissions counseling explained, how edtech brands automate the first conversation, and where a human counselor still has to take over.
- AI Agents for Lead Scoring: Admissions Qualification 202610 Jun 2026How AI agents score and prioritize admissions leads in 2026, a practical framework for autonomous inquiry qualification without over-automating trust.
Program and degree explainers 9
Plain comparisons of Masai-linked programs and online IIT degrees.
- Forward Deployed Engineer: The Role and Leap's FDE Cohort5 Oct 2026What a forward deployed engineer does, how it differs from SWE and solutions roles, and who Masai's Leap FDE cohort (Vietnam + 10 weeks online) is for. Oct 2026
- IIT Patna vs IIT Roorkee AI/ML Course (Masai): Which Fits?5 Oct 2026Masai x IIT Patna (Vishlesan i-Hub) vs IIT Roorkee (E&ICT) AI/ML certificates compared: fees, duration, modules, eligibility, certificate rules. Oct 2026.
- Leap by Masai Founders' Cohort: Who It's For & How to Judge5 Oct 2026Leap by Masai's Founders' Cohort (Goa + 6 weeks online + Bangalore Demo Day): fees, the \"Gate\" benchmarks, who should apply and how to judge it. As of Oct 2026.
- Masai Programs, October 2026: AI/ML, Analytics, PM Compared5 Oct 2026Masai School courses for October 2026 compared: IIT Patna and Roorkee AI/ML, data analytics, BITSoM, IIM Trichy PM. Fees, formats, dates and who each suits.
- Product Management Course: Masai IIM Trichy vs IIT Roorkee5 Oct 2026IIM Trichy (Agentic AI era) vs IIT Roorkee iHUB (Applied AI) product management certificates via Masai: fees, hours, tools, capstones and who should pick which.
- IIT Jodhpur BS vs BBA, BMS & Other UG Management Degrees4 Oct 2026IIT Jodhpur's BS in Management & Technology vs BBA, BMS and online UG management degrees: format, fees, recognition checks and who should pick which.
- IIT Jodhpur vs IIT Madras Management Degree: Which Fits You4 Oct 2026IIT Jodhpur BS Management & Technology vs IIT Madras BS Management & Data Science compared on format, exams, fees, eligibility and exits. As of 4 Oct 2026.
- Online IIT BS Degrees Compared: Management, Data & AI (2026)4 Oct 2026Compare online IIT degrees from Jodhpur, Madras, Guwahati and Patna: fees, eligibility, format and exits in one source-labelled table. As of 4 October 2026.
- What Is Leap by Masai? Founders, FDE and AI Residency4 Oct 2026Leap by Masai explained: the Founders' Cohort, Forward Deployed Engineer cohort and AI Residency, with dates, fees, eligibility and selection gates.
Questions people ask
- Can I trust the program comparisons?
- They are written by someone who works at Masai School, so read them as informed rather than neutral, and verify fees, eligibility and dates on the official program pages.
- What is the biggest edtech SEO mistake?
- Hiding the money questions. Fee, EMI, scholarship and refund information is what prospects search for, and thin or buried fee pages leave that traffic to aggregators.
- Do ASCI guidelines apply to organic content?
- They apply to advertising claims, and the line between ad and organic content can blur. The claims checklist is a practical way to review any outcome statement before it goes live.
Related hubs
Running growth for a course or program brand? Tell me the funnel stage that is stuck.