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Services

Organic growth, end to end.

I get brands found on Google, quoted by ChatGPT and followed on social. I also build the sites that make that possible.

Comparing people? See the hire pages. Want proof first? See the work.

Four disciplines

What I actually do.

  • SEO

    Be the best answer on the results page.

    SEO makes a site easy to crawl and the best answer to a real search. I start with what buyers type, not what the brand wants to say. SEO is not dead, lazy pages are.

    • Technical fixes: rendering, crawling, canonicals, speed.
    • Content built on pre-purchase questions.
    • Internal links that mirror the topics.
    • Programmatic pages only where data supports them.

    Sparkling Sandset ranks #1 for desert camp in Abu Dhabi, no paid spend on the ranking.

    Read the brand and SEO caseSEO servicesResource hub

  • AEO

    Be the source the assistants quote.

    Answer engine optimization makes a page the one ChatGPT, Perplexity and AI Overviews quote. It is working SEO plus answer-first pages, matching schema and consistent facts. AEO and SEO are one job.

    • Answer-first pages.
    • Schema that matches the page.
    • Entity facts identical everywhere.
    • A fixed question panel, run weekly.

    At Masai School, a fixed question panel is checked weekly across ChatGPT, Perplexity and Reddit Answers.

    Read the ChatGPT presence caseAEO service and playbookResource hub

  • Organic social

    Reach you do not rent.

    Organic social works as a system: recurring formats, hook-first writing, distribution without ad spend. I run Instagram, LinkedIn and short video this way, and handle reputation work on Reddit, Quora, YouTube and Google.

    • Recurring series, not one-off posts.
    • Hook-first reels in the audience's words.
    • LinkedIn stories with a real person and employer.
    • Reputation work on Reddit, Quora, Google and YouTube.

    Masai School: Instagram 26K to 117K, LinkedIn 50K to 200K, no paid followers.

    Read the Instagram caseLinkedIn marketingResource hub

  • Technical builds

    Sites designed to rank and be cited.

    A site that ranks is an architecture problem first. I plan one page per buyer intent, ship schema with every template and render on the server, so new pages are readable the day they go live. Websites built for search is the service.

    • Page map before design.
    • Schema shipped with each template.
    • Server-rendered pages, accurate sitemap.
    • A clear path to the enquiry.

    Sparkling Sandset: 147 core pages and 177 articles, built from scratch by me.

    Read the site build caseWebsites built for searchResource hub

Channel programs

Pick the channel you already have a problem with.

Each has its own page: scope, limits, how it starts.

How it runs

The first month, week by week.

No long audit. Something ships in two weeks.

  1. 01

    Read what already exists

    Analytics, Search Console, and what customers ask before buying.

  2. 02

    Pick the one constraint

    People cannot find you, or do not trust you. Fix one properly.

  3. 03

    Ship in two weeks

    A page, a format or a profile cleanup. Small enough to finish.

  4. 04

    Write down what moved

    A short monthly note: what worked, what did not, what is next.

It becomes a retainer only if the numbers justify it. Questions: home page FAQ, AEO playbook.

Next step

Not sure which of these you need?

Describe the problem rather than the channel. If one of these is the answer I will say which, and if none of them are I will say that too.

Describe the problemWritten reply within 24 hours.

Just have a question?

Email and one sentence. No call, no form to fill.