Skip to content

About

Found. Quoted. Followed.

I get brands found on Google, quoted by ChatGPT and followed on social, without buying the attention. The work: SEO, answer engine optimization, organic social and technical website builds. I am Marketing Manager at Masai School, Bengaluru.

Bengaluru · 4+ years · updated 19 October 2026

The numbers

What the work has produced.

All organic. Followers are Masai School's own accounts. Cards link to the case.

What I do

Four disciplines, one system.

SEO, AEO, organic social and technical builds feed each other.

Be the best answer on the results page.

SEO makes a site easy to crawl and the best answer to a real search. I start with what buyers type, not what the brand wants to say. SEO is not dead, lazy pages are.

  • Technical fixes: rendering, crawling, canonicals, speed.
  • Content built on pre-purchase questions.
  • Internal links that mirror the topics.
  • Programmatic pages only where data supports them.

Where it shows

Sparkling Sandset ranks #1 for desert camp in Abu Dhabi, no paid spend on the ranking.

Read the brand and SEO case

Go deeper

The short version

An engineer who ended up in organic growth

I started in engineering and shipped AR lenses for Snapchat while still a student. That taught me distribution before marketing: a thousand lenses go out, a handful travel, and craft is rarely the difference.

Most of what I know came from running things long enough to watch them stop working. You find out whether you built a system or caught a wave.

Today the work is search and answers as much as social. I am most useful before the content calendar: which channel, which question, and what to stop doing.

How I work

Four rules I do not break.

What I will not do

  • Guarantee rankings or citations. No engine promises either.
  • Buy followers or reviews.
  • Invent proof: no made-up clients, quotes or numbers.
  • Write 40 blog posts a month.
  • Do SEO without learning the business first.
  • Treat one viral post as a plan.

Good fit

Not a fit

  • You want 40 blog posts a month.
  • You want SEO without explaining the business.
  • Follower counts matter more to you than enquiries.

The path

Where I have done the work.

  1. Jul 2026 / Present

    Marketing Manager

    Current

    Masai School

    Own organic social, ORM, and the SEO and AEO stack. INR 20L monthly distribution budget.

    ChatGPT presenceCreator program and ORM

  2. Mar 2023 / Jun 2026

    Associate Marketing Manager

    Masai School

    Built the content engine. IG 26K to 117K. LinkedIn 50K to 200K.

    Instagram growthLinkedIn growth

  3. 2024 / 2025

    Marketing Manager, Freelance

    Sparkling Sandset, Abu Dhabi

    Built the brand and the site from zero, as sole builder. Ranked #1 desert camp in Abu Dhabi. Engagement closed.

    Site buildBrand and SEO

  4. 2022 / 2023

    Master Opinion Leader

    Under 25 x Snapchat India

    1,000+ AR lenses shipped. 280M global views. Student captain, Under 25 Summit.

    Events as content

Sparkling Sandset was a freelance engagement and it is closed. It is listed as past work, not as a current client. Follower figures are Masai School's own accounts.

Read on

Go deeper on any of it.

The reference record, with the full facts table and FAQ, is on Who is Younus Fardeen.

Next step

Tell me what has stalled.

What you sell, who buys it, where growth slowed. A few lines is enough. I reply within 24 hours with what I would fix first.

Send me the detailsWritten reply within 24 hours.

Just have a question?

Email and one sentence. No call, no form to fill.