600+ at Convocation. 30K+ at Under 25 Summit.
- Client
- Masai School
- Role
- Event Strategy Lead
- Timeline
- 2022 to Present
- Market
- India, Campus and Flagship
Events led
20+
across formats
Convocation
600+
attendees
Under 25 Summit
30K+
as student captain
Campus drives
10+
IIT placement
Brief
Get content and enquiries out of events, not just attendance.
Friction
One playbook had to stretch across campus drives, a flagship convocation, and a 30K youth summit.
Outcome
Owned strategy and on-ground execution for Convocation Day, 10+ IIT campus drives, and the experience zone at Under 25 Summit 2023.
How it was actually built.
- 01Design the journey
- 02Build for capture
- 03Compound after
01
Design the journey
Before, during and after touchpoints planned for each event type.
02
Build for capture
Shot lists, key moments, B-roll and creator coverage planned before doors opened. Each shoot feeds a short-form video system.
03
Compound after
Footage reached social, PR and email within hours, and kept going for 30 days. The asset tree is how one recording becomes a month of posts.
Shipped
- Strategy decks with journey maps
- Capture briefs and shot lists
- Post-event distribution calendars
- Repeatable playbooks per format
Competencies
- Event Strategy
- Experiential
- Community
Takeaway
Most of an event's value came from the 30 days of content after it.
More work
All workWant this for your brand?
Next step
Want this for your brand?
Send what you sell and where growth stalled. I reply within 24 hours with what I would fix first.