A fixed question panel, checked weekly across ChatGPT, Perplexity and Reddit Answers.
- Client
- Masai School
- Role
- Marketing Manager, Masai School
- Timeline
- 2026 to present
- Market
- India, Edtech
Method
Fixed panel
same questions every week
Engines tracked
3
ChatGPT, Perplexity, Reddit Answers
Cadence
Weekly
written report
Brief
Prospective students ask AI tools which course to take and whether a program is real. Masai needed its programs to be the answer, not a forum thread someone else wrote.
Friction
The questions that decide enrolment are about trust: is it real, is it free or paid, what do the fees add up to. Those get answered by whoever has the clearest page.
Outcome
A repeatable system: pages that answer each question directly, a tracked panel of the questions students ask, and a weekly report on which sources the engines cite. Results are reported per question, as ranges, not as one headline number.
How it was actually built.
- 01Start from the questions, not the keywords
- 02Make the facts easy to lift
- 03Fix what blocks citation
- 04Measure the same way every time
01
Start from the questions, not the keywords
I listed what students actually ask before enrolling: fees, eligibility, whether a certificate is recognised, whether a program is real. Each one became a page or a section with the answer in the first two sentences.
02
Make the facts easy to lift
Program pages carry the fee, duration, eligibility, partner institution and next batch in plain text, with structured data that matches what the page says.
- Answer-first paragraphs above the supporting detail
- Entity and trust pages for the partner institutions
- FAQ sections that mirror the real question wording
03
Fix what blocks citation
I audit program pages for the things that quietly stop an engine quoting them: content hidden in scripts, missing structured data, duplicate page variants and slow loads.
04
Measure the same way every time
The same questions are run each week and logged: who is named, which source is cited and how the wording changed. A movement only counts if it repeats.
Shipped
- Question panel for each program
- Answer-first page structure and page briefs
- Entity and trust pages
- Weekly citation report
Stack
- Search Console
- Schema.org
- Apify
- Google Sheets
Competencies
- AEO
- Entity SEO
- Program Pages
- Measurement
Takeaway
AI answers repeat whatever source is clearest and most consistent. The work is making the true answer the easiest one to quote.